Territory growth: 7 to 16, updated by Jarrett Jensen as of September 9, 2026; the starting date for the seven-territory baseline is unspecified. ROAS figures remain the BMG Paid Media Team’s reported 2025 results, submitted March 20, 2026, and have not been independently reconciled to platform or sales exports.
How Paid Media Helped
Budget Blinds of Las Vegas Grow
From 7 Territories to 16
Budget Blinds of Las Vegas and More came to BMG in November 2023 with a presence in Las Vegas, St George, and Wasatch Back, and a clear goal: grow revenue enough to expand into new markets. We built a coordinated paid program across Google, Meta, Bing, and print, then optimized it territory by territory around lead quality. The updated territory count shows growth from seven to sixteen territories as of September 9, 2026. Territory count is distinct from the earlier location count.
The Results
By driving a strong, efficient return in every market and extending it into each new one, we supported marketing across an expanding portfolio.
The Problem
Budget Blinds of Las Vegas and More started with BMG in November 2023, serving markets including Las Vegas, St George, and Wasatch Back. The owner had an ambitious goal, to grow revenue enough to expand into new markets and add locations, and needed marketing that could fund that kind of growth.
Expanding a window-treatment business across multiple territories takes more than awareness. Each market has its own competition, its own customers, and its own economics. The paid program had to drive a strong, efficient return in every territory at once, and keep doing it as new locations came online, so that growth in one market never came at the expense of another.
Drive efficient, revenue-generating returns across every territory to support Budget Blinds of Las Vegas and More as it expanded into new markets.
We started with a well-developed digital strategy as the foundation, then ran a coordinated paid program across Google Ads, Meta, Bing, and print. Consistent communication with the client about lead quality gave our team the signal to optimize continuously, improving not just campaign metrics but the actual revenue in each territory. As the business acquired new locations, we extended the same approach into each new market.
THE CHALLENGES
Supporting a multi-market expansion meant driving a strong return in every territory at once, and sustaining it as new locations came online.
Perform in every market
Each territory had its own competition and economics, so the program had to deliver an efficient return across all of them, not just on average.
Optimize around lead quality
Campaign metrics alone were not enough. The work had to improve the quality of leads and the revenue behind them, guided by ongoing client feedback.
Scale into new locations
As the business acquired Lake Havasu, Yuma, Goodyear, and Austin, each new market had to be brought online without diluting performance elsewhere.
- A growth-minded owner: the goal was revenue strong enough to fund expansion into new markets.
- Multiple markets to serve: Las Vegas, St George, and Wasatch Back each had their own market dynamics.
- Lead quality as the signal: client feedback on lead quality guided where to optimize.
- Room to expand: the client planned to add territories while continuing its paid-media program.
The Bottom Line
- Expansion from 7 to 16 territories: the updated count shows nine additional territories as of September 9, 2026 (Source: Jarrett Jensen, September 2026 update).
- Standout Google Ads returns: 2025 Google Ads ROAS reached 17x in St George, 13x in Las Vegas, and 11x in Wasatch Back (Source: Google Ads, BMG Paid Media Team).
- Strong Meta performance: 2025 Meta ROAS reached 14x in Las Vegas, with 7x in both Wasatch Back and Lake Havasu (Source: Meta Ads, BMG Paid Media Team).
- A multi-channel engine: Google, Meta, Bing, and print worked together, all optimized around lead quality.
The Results
By driving an efficient, revenue-focused return in every market and extending it into each new one, we supported Budget Blinds of Las Vegas and More as it expanded from seven to sixteen territories, as of September 9, 2026.
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